About the Project

Easy Morning is a new brand launching an overnight oats mix. Their goal is to make mornings easier by having a delicious, nutritional breakfast that can be personalized with toppings to each person’s taste. We created the branding, website, packaging, and e-commerce images, keeping a consistent look across all mediums. As Easy Morning launches and begins to grow on Amazon, people will be able to recognize the brand across different platforms.

To help Easy Morning grow, we included a newsletter sign-up box to begin their email list. We also designed a blog to showcase recipes. Their plan is to release a new recipe every month and send that new recipe to their email list. This will help customers keep Easy Morning top of mind when thinking about their overnight oats and their breakfast.

You can view the website at geteasymorning.com